Service Catalog Best Practices

What Is a Service Catalog?

A Service Catalog is a centralized, organized collection of all services that an organization offers to its internal and external customers. It serves as the single authoritative source of information about available services — what they are, how to request them, who owns them, and what customers can expect when they use them. A well-designed Service Catalog transforms the way an organization delivers services by creating clarity, consistency, and accessibility where confusion and fragmentation once existed.

At its core, a Service Catalog is both a communication tool and an operational framework. As a communication tool, it tells customers what is available and how to get it. As an operational framework, it defines the structure, ownership, and processes that make service delivery reliable and repeatable.

Why a Service Catalog Matters

Without a Service Catalog, organizations typically suffer from a predictable set of problems: customers do not know what services exist or how to request them; service requests arrive through informal channels that are difficult to track and fulfill consistently; different parts of the organization deliver the same type of service in different ways; and no one has a clear picture of what the organization actually offers, to whom, and at what cost.

A Service Catalog addresses all of these problems by creating a shared understanding between service providers and service consumers. It reduces friction, improves transparency, and builds trust. When done well, it becomes the front door to everything the organization does on behalf of its customers.

How to Use This Document

This document contains a comprehensive set of best practices for designing, building, delivering, operating, and continuously improving a Service Catalog. Each best practice follows a consistent structure: an Overview that sets context, one or more Best Practice recommendations, and the Benefits of implementing each recommendation.

These best practices are recommendations, not mandates. They represent patterns that have proven effective across a wide range of organizations and contexts. Every organization is different — in size, maturity, culture, and constraints — and the best practices here should be adapted accordingly. Some will be immediately applicable. Others may represent aspirational targets that an organization works toward over time.

We recommend reading the Glossary of Terms and Phrases that follows this Overview before proceeding to the best practices. Familiarity with the terminology used throughout this document will make the best practices easier to understand and apply.