Brand Management

1. (noun) The professional discipline encompassing the planning, delivery, operation, and support of one or more Brand Items.

2. (noun) The solution set put in place to manage one or more Brand Items.

3. (noun) The process or processes put in place to coordinate, control, deliver, or support one or more Brand Items.

4. (noun) The Enterprise Capability representing an Organization's general ability to deal with or handle one or more Brand Items — a usage common among IT Architects performing Capability Modeling.

5. (noun) An Organization, or organizational unit, whose primary responsibility is to manage one or more Brand Items.