Campaign Governance
Root Term: Campaign
Abbreviations or Acronyms: None
Definition:
1. (noun) The acts of controlling, directing, and standardizing the conduct, actions, and solutions associated with the oversight of Campaign Management.
2. (noun) The documented set of policies, standards, rules, and controls that define how one or more Campaign Items are to be registered, tracked, and managed within an Organization.
3. (noun) An Organization, or organizational unit, whose primary responsibility is to establish, oversee, and enforce the policies, standards, and controls governing the management of a set of Campaign Items.
Synonyms: None