Marketing Channel Governance

1. (noun) The acts of controlling, directing, and standardizing the conduct, actions, and solutions associated with the oversight of Marketing Channel Management.

2. (noun) The documented set of policies, standards, rules, and controls that define how one or more Marketing Channel Items are to be registered, tracked, and managed within an Organization.

3. (noun) An Organization, or organizational unit, whose primary responsibility is to establish, oversee, and enforce the policies, standards, and controls governing the management of a set of Marketing Channel Items.